Clients will fill out a design questionnaire to provide information about their business and desired logo, including project goals, design preferences, and any unique requirements.
This involves developing a range of initial ideas and sketches that respond to the client's brief after researching and gathering inspiration, and exploring different directions for the design. The goal of this phase is to produce a range of concepts that can be further developed and refined.
A curated selection of logo concepts will be presented for the client's review and feedback. This presentation will showcase an understanding of their brand and design preferences, with the goal of arriving at a final design that exceeds their expectations.
The client will provide input and select the strongest concepts to be refined further until a final design is reached.
A revised set of designs will be delivered, taking into account the revisions requested by the client. The process of refinement may repeat until a final logo is agreed upon.
Upon approval of the final logo, the client will be provided with various file formats including AI, PDF, JPEG, and PNG, along with all white and all black versions. Additional logo variations are available, see design packages page for more details.
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